Strobe Portfolio: TYB

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TYB

Try Your Best (TYB) is a web3 loyalty and community engagement platform for brands. On TYB, a user has a wallet for all of the communities they are a part of. Users can engage in actions and earn tokens by providing feedback on products, completing challenges, cocreating new items, and creating organic content on social platforms. In completing these challenges, users collect onchain rewards within their TYB wallet and build loyalty with their favorite consumer brands such as Rare Beauty, Glossier, Juneshine, Topicals, and more.

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TYB

Business of Fashion

Beauty Brands’ New Method for Driving Loyalty

Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.

September 5, 2024

Glossier Levels Up Their OG Community with TYB 💋

Glossier is the blueprint for what brands are just now realizing is the future of successful customer loyalty. Brands are learning that investing time and resources into paying customers creates deep fan connection with true longevity. Glossier has been about rewarding their top customers through fun events, special gifting, and early access to product launches since day one. Now, that can all happen in one tool on TYB.

/brandnew-commerce: The Power of Onchain Commerce

The Power of Onchain Commerce: Panel discussion from Boys Club's /brandnew conference on March 12th in Austin, TX.

Introducing Community Commerce Analytics

We believe that community managers are the next generation of CMOs. However, most community channels are not built to measure lower funnel success metrics, making it difficult to prove the business critical nature of community marketing work.

Press: Business of Fashion

A growing number of brands, particularly in beauty, are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.

Product Updates: Shopify redemption

With nearly 20 brands using the TYB platform to make Community a growth channel, and their members completing hundreds of thousands of challenges earning rewards each time, we are thrilled to announce the TYB Shopify App, which provides an additional avenue for fans to redeem rewards for brand perks.