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The Visual Identity Process
For most designers, getting the opportunity to create a brand identity from scratch is a coveted prize that offers boundless potential to flex their creative muscles, generate a lot of cohesive work, and walk away with a product that will support their client for years to come. In the first part of our series on branding we looked at the foundations for effectively building a brand from the ground up. Creating a strong visual identity is a huge part of branding, requiring the most time and labor of any part of the process. This is what gives customers emotional connection and top-of-mind awareness to the brand.
The Magician
Many people belong to that special class of “hustlers”, the hard working bunch known to put 110% effort into everything. Busy, swamped, underwater; whatever word you’d like to use, we glorify those who dedicate themselves above and beyond to their work. Ironically, many of the busiest of us aren’t the most productive, wasting endless cycles moving in too many directions. Matt Trice (Lead UI/UX Designer) is the converse archetype — he glides effortlessly through a seemingly endless list of tasks, often under appreciated, always with the professional calm reserved to the masters of their craft.
2024: The Year Blockchain Goes Mainstream with TON and Telegram
Since the publication of the Bitcoin whitepaper in 2008, blockchain technology has been expected to revolutionize financial transactions by introducing peer-to-peer settlement layers. While blockchain has grown significantly, it’s struggled to achieve mass adoption and sustainable, real-world use cases outside niche areas.However, this narrative shifts with the introduction of TON (The Open Network), integrated into Telegram. At Token2049 in September 2023, Telegram announced its native crypto wallet, TON Space. Within a year, the ecosystem has exploded, boasting over 10 million monthly active users, surpassing the Ethereum Virtual Machine (EVM) ecosystem. Notably, Tether’s USDT on TON became the fastest-growing stablecoin in history, reaching $1 billion in circulation within just four months.2024: The Year Blockchain Goes Mainstream with TON and Telegram [https://blog.midas.app/content/images/2024/09/data-src-image-4cb5e6c2-6915-417f-97b7-c46f7c0ab944.png]Source: tonstatsThis figure is still growing, as Hamster Combat marked the largest airdrop ever, with 130 million users claiming the token. Going forward, millions of new blockchain users will emerge as they acquire TON to claim rewards and participate in the on-chain ecosystem, exchanging tokens for USDT on a CEX or DEX.Beyond the "tap-to-earn" hype, I expect the TON ecosystem to grow sustainably based on three key advantages: 1. Telegram’s large user base 2. Exceptional user experience (UX) 3. Low transaction feesOver time, I believe Telegram is steering toward becoming a global SuperApp, similar to WeChat, with TON serving as the decentralized settlement layer for financial transactions. This marks a significant step toward fulfilling the original vision of blockchain—a peer-to-peer electronic cash system with millions of users globally.“2024 will go down in history as the year when hundreds of millions of people became familiar with blockchain.” (Pavel Durov [https://t.me/durov/336?ref=blog.midas.app], Founder of Telegram)KEY ADVANTAGES OF TON AND TELEGRAM INTEGRATION 1. Exceptional User Experience (UX)One of the biggest barriers to blockchain’s mass adoption has been complex UX—users must deal with seed phrases, gas fees, and complicated transactions. These friction points prevent mainstream users from utilizing on-chain transactions for day-to-day money transfers.In stark contrast, Telegram’s TON wallet operates like a seamless Web 2.0 application. Sending USDT on Telegram is as intuitive as sending a regular message. See the three simple steps below.
A Case Study in Onchain Excellence by BlockTower and Centrifuge
By leveraging blockchain technology, BlockTower addressed the inefficiencies of traditional financial systems and achieved a 97% cost reduction in running securitizations.
SonarX At Digital Assets Week
SonarX (Formerly Sonarverse) is excited to announce our sponsorship of Digital Assets Week! We’d love for you to visit our booth to explore how SonarX data is powering key use cases for Financial Services companies.
Superform is Live on Blast
Superform, the Marketplace for On-chain Finance, is now live on Blast! This marks a significant step towards the vision of a single app to access all of DeFi. Users can now access the top yield on Blast, from any chain, using any asset, in one transaction. Superform is modular and can quickly scale to new domains, making yield discovery easier. Wherever there is DeFi, Superform will be there.
EDGE.EXE INITIALIZED
Earn points on every trade across Solana and every major EVM chain, with points multiplier Mods and weekly quest Boosts.
Ethena Announces Plans to Partner with Securitize for Launch of New Stablecoin, USDtb
We are excited to announce the planned launch of a new stablecoin, USDtb, which intends to invest its reserves in BlackRock’s USD Institutional Digital Liquidity Fund (BUIDL), tokenized by Securitize, the leader in the tokenization of real-world assets.