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The Visual Identity Process
For most designers, getting the opportunity to create a brand identity from scratch is a coveted prize that offers boundless potential to flex their creative muscles, generate a lot of cohesive work, and walk away with a product that will support their client for years to come. In the first part of our series on branding we looked at the foundations for effectively building a brand from the ground up. Creating a strong visual identity is a huge part of branding, requiring the most time and labor of any part of the process. This is what gives customers emotional connection and top-of-mind awareness to the brand.
The Magician
Many people belong to that special class of “hustlers”, the hard working bunch known to put 110% effort into everything. Busy, swamped, underwater; whatever word you’d like to use, we glorify those who dedicate themselves above and beyond to their work. Ironically, many of the busiest of us aren’t the most productive, wasting endless cycles moving in too many directions. Matt Trice (Lead UI/UX Designer) is the converse archetype — he glides effortlessly through a seemingly endless list of tasks, often under appreciated, always with the professional calm reserved to the masters of their craft.
PV01 issues first digital bond to blue-chip stablecoin investors
PV01 announces the first sale of a digital native bond on the public Ethereum blockchain under English law, the gold standard of the global bond market.
Feature Highlight: Vault Simulations
Superform is a permissionless marketplace for listing yield vaults and enabling instant cross-chain distribution. While it sounds easy, being permissionless presents challenges. Let’s explore how Superform ensures a safe and powerful user experience.
Relm & Chainproof To Provide Discounted Slashing Insurance for DVs
ETH staking insurance is about to get a lot cheaper, thanks to Distributed Validators and upcoming insurance products from Relm and Chainproof. Historically, insuring against Ethereum staking risks was prohibitively expensive for node operators, staking protocols, and ETH holders alike. For example, there was a time when Lido spent 25%
Definitive x Morpho: Capital Efficient Yield Generation
Hyperstaking strategy on Morpho Blue’s lending markets
Midas and LeadBlock: Pioneering the mTBILL-Backed Lending Market on Morpho Blue
In decentralized finance’s (DeFi) ever-evolving landscape, finding innovative ways to secure and enhance yields remains a top priority for savvy investors. That’s why we at Midas, in collaboration with LeadBlock Partners, are thrilled to unveil the mTBILL/USDC lending market and LeadBlock-managed USDC RWA MetaMorpho vault on Morpho Blue.The mTBILL/USDC market is a strategic approach to leveraging U.S. Treasury Bills for enhanced yields. Managed by LeadBlock, the USDC RWA MetaMorpho Vault enables users to put their USDC to work, earning the risk-free rate of return alongside DeFi yield.This introduction of a yield-bearing stablecoin into a top decentralised money market grants lower and more consistent stablecoin lending rates, while offering a medium for capital-efficient borrowing.INTRODUCING MORPHO BLUEMorpho Blue blends traditional finance principles with cutting-edge innovation. Its isolated money markets enable verified, overcollateralized mTBILL suppliers to confidently borrow USDC. The unique design also facilitates exceptional lending rate splits, offering users a competitive loan-to-value (LTV) ratio within a stable, dollar-denominated environment.Further, Morpho Blue paves the way for the seamless creation of MetaMorpho Vaults, which are directly integrated with Morpho Blue lending markets. These vaults consolidate various USDC-utilizing markets (or markets with the same loan token) into a curated, risk-managed yield strategy.Instead of juggling multiple positions, Morpho users can earn passive income by depositing idle USDC into the LeadBlock USDC RWA Vault, accessing both U.S. Treasury and DeFi-sourced yields.WHY WE CHOSE MORPHO * High LTV Lending: Morpho enables Midas users to collateralize mTBILL for USDC loans at over 90% LTV, offering the most stable rates available in DeFi. * Enhanced Yield: For those looking to maximize their USDC’s potential, Morpho presents a risk-managed pathway to an enhanced yield, backed by a regulatory-compliant, yield-bearing token in mTBILL. * Top-Notch Security: With measures like Liquidation Loan-to-Value (LLTV), adaptive interest rate models, and market selection for risk management, users enjoy a secure investment environment.WHO CAN INVEST?While the mTBILL token is only available to verified Midas users outside the U.S., the LeadBlock USDC RWA MetaMorpho vault is available to all Morpho users and USDC holders.KEEN TO LEARN MORE?This announcement only scratches the surface of what we're offering. If you're intrigued by the potential of this pioneering venture and wish to explore how it can benefit your investment strategy, don’t hesitate to reach out! Contact us at: https://midas.app/To check out the new vault, visit: https://app.morpho.org/vault?vault=0x4cA0E178c94f039d7F202E09d8d1a655Ed3fb6b6 [https://app.morpho.org/vault?vault=0x4cA0E178c94f039d7F202E09d8d1a655Ed3fb6b6&ref=blog.midas.app]For more information on Midas and the mTBILL token, navigate tohttps://midas.app/ [https://midas.app/?ref=blog.midas.app], or contact us via team@midas.app. For a technical deep dive, visit our documentation athttps://midas-docs.gitbook.io/midas-docs [https://midas-docs.gitbook.io/midas-docs?ref=blog.midas.app].
/brandnew-commerce: The Power of Onchain Commerce
The Power of Onchain Commerce: Panel discussion from Boys Club's /brandnew conference on March 12th in Austin, TX.